Shined the light on ethics
The campaign reiterated that ethics still matter and reminded businesses and consumers to always start with trust.
TBD result copy – the campaign caught the eye of local news outlets and industry organizations, winning the CHA unexpected publicity
Recognized those who do business better
Along with celebrating BBB, the campaign honored the original Accredited Businesses – the companies that have done the right thing for the right reasons for 40 years.
Technology. Fashion. Forms of communication. A lot has changed since 1983, when the Better Business Bureau Serving Northern Colorado and Wyoming began their mission of advancing workplace trust. But there are some things that have (and should always) stay the same: honesty, integrity, and commitment to excellence.
Split, contrasting visuals suggesting the notion of the then and now drove home the differences between 1983 to present day, while also drawing attention to the values that haven’t changed. Through strong messaging, the campaign highlighted the importance of marketplace trust and the role the BBB has – and will continue to play – in fostering ethical standards and instilling lasting customer confidence.