Blending science and emotion
Through storytelling, Water Pik became the first company to make the link between a showerhead and its impact on wellness.
The hook to drive sales
With 2x the massage force, the PowerPulse showerhead is so therapeutic that it’s been classified as an FDA Class 1 medical device – and that’s an attractive benefit to consumers.
A story worth sharing
Retailers requested shorter versions of the sales video for promotional use on their own digital assets.
Transforming water into wellness is the driving force behind everything Water Pik does. It’s the reason they invented a new kind of showerhead – one that plays an active role in users’ health and wellness. And that’s not just a marketing claim; it’s a validated clinical benefit.
With few perceived differentiators from one showerhead brand to the next, replacement purchases are usually made based on an aesthetic or a regulation. Through video, the PowerPulse story came alive – in clinical and therapeutic benefits, testimonials, and beautiful imagery. And what the targeted retailers saw resonated, with 100% agreeing to add PowerPulse SKUs to their shelves.