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Turning everyday experiences into extraordinary ones

WATER PIK

Storytelling  |  Video production
RESULTS

Blending science and emotion

Through storytelling, Water Pik became the first company to make the link between a showerhead and its impact on wellness.

The hook to drive sales

With 2x the massage force, the PowerPulse showerhead is so therapeutic that it’s been classified as an FDA Class 1 medical device – and that’s an attractive benefit to consumers.

A story worth sharing

Retailers requested shorter versions of the sales video for promotional use on their own digital assets.

THE STORY

Transforming water into wellness is the driving force behind everything Water Pik does. It’s the reason they invented a new kind of showerhead – one that plays an active role in users’ health and wellness. And that’s not just a marketing claim; it’s a validated clinical benefit.

With few perceived differentiators from one showerhead brand to the next, replacement purchases are usually made based on an aesthetic or a regulation. Through video, the PowerPulse story came alive – in clinical and therapeutic benefits, testimonials, and beautiful imagery. And what the targeted retailers saw resonated, with 100% agreeing to add PowerPulse SKUs to their shelves.

FEATURED WORK
No more puddle trouble
PROIN
Turning water insights into leads and sales

HACH

Showcasing partnerships and products that are simply made better
PETDINE
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