A healthy dose of authenticity
Through custom photography, people can see actual patients RMCC relentlessly fights for – and the team of real physicians and staff who always go above and beyond.
Patients’ needs come first
The updated visual brand stays true to RMCC’s values – with colors that were carefully chosen to symbolize dedication and optimism and fonts that are approachable and legible for aging eyes.
No one fights cancer alone
With RMCC, patients get a whole team who is committed to providing the absolute best care possible. This concept of a “team you” anchors messaging and encompasses RMCC’s staff, referring physicians, and caregivers.
For 30 years, Rocky Mountain Cancer Centers (RMCC) has delivered world-class cancer care to patients along the Colorado Front Range. Their collaborative, strategic approach to evidence-based treatment promotes optimal patient outcomes and survivorship.
Since RMCC only treats cancer, they rely exclusively on referrals and word-of-mouth to attract patients. And that means their brand needs to accurately showcase their dedication to helping patients throughout the cancer journey, as well as their expertise in fighting cancers and blood disorders.
After developing the brand strategy, messaging platform, and visual identity that help position RMCC as the region’s empathetic, trustworthy, and committed experts, Burns and RMCC continue to work together to create campaigns and content to educate and attract patients and referring physicians.