Turning water insights into leads and sales
HACH
RESULTS
Sales goal … crushed
Hach’s booth directly influenced sales from 45% of identified opportunities.
Metrics over the moon
Of the accounts targeted with preshow outreach, 38% visited the booth and nearly all could recall content exclusively released before the event.
Leads, sweet leads
The goal of securing 3% of scanned leads at the show as a result of the preshow mailer was met and exceeded.
THE STORY
Hach provides solutions and expertise that help make water analysis better. To remind municipal water and wastewater professionals of their comprehensive portfolio and introduce Claros, their new water intelligence solution, Hach intended to make a splash at the industry’s largest tradeshow and conference.
The first step involved capturing attention by putting a twist on a traditional tactic. A high-impact direct mailer featuring videos that showcased how Hach delivers water insights from source to tap was sent to key targeted accounts. Once on-site at the event, attendees were treated to an eye-popping booth that drove home the key promise of delivering insight. The comprehensive pre- and during-show strategy ensured Hach stood out among a sea of more than 500 exhibitors and 12,000 attendees.
