VIQUA
Shedding light on changing well water quality and effective treatment
THEIR CALL: Engage water treatment professionals who want to improve water quality in residential wells.
THE OUTCOME
increase in engaged water treatment influencers
growth in market reach
marketing materials created and a new website launched
OUR SOLVE
Campaign strategy
Content marketing
Video production
Website
Email campaigns
Digital marketing
Creative production
THE FULL STORY
Millions of North Americans get their drinking water from private wells, but many don’t know that they are solely responsible for protecting the quality of their water. Since disease-causing microorganisms cannot be seen, smelled, or tasted, the only way to know they might be present is through testing. Water testing not only helps identify risk, it’s also a leading behavior in buying and selling UV water treatment systems.
To increase awareness for good well stewardship and increase sales of UV water treatment systems, VIQUA wanted to reach the trades professionals who service private wells and are trusted experts in the eyes of homeowners. Our resulting multichannel campaign explained the importance of bacteria testing and showcased how UV treats microbial contamination, delivers peace of mind, and generates recurring revenue for water treatment professionals.
When it comes to well water quality, there’s a constant theme:
It changes over time.
