Better Business Bureau
Empowering companies to do business better
THEIR CALL: Spread the message that building marketplace trust matters (perhaps now more than ever)
THE OUTCOME
counties across northern Colorado and Wyoming reached
robust style guide empowered the internal team to create on-brand campaign assets
assets created to augment the internal team’s marketing and promotional efforts
OUR SOLVE
Campaign strategy
Messaging
Content marketing
Video production
Media planning and placement
THE FULL STORY
Since 1983, the Better Business Bureau Serving Northern Colorado and Wyoming has been fostering ethical standards, calling out substandard behavior, and creating a community of trustworthy businesses. The BBB and its mission have grown more important over the years, as society continues to lose trust in the media, government, and other institutions.
To commemorate their 40th anniversary, the organization wanted to launch a large-scale campaign that celebrated their history and future. The campaign theme – “Trends change. Ethical standards don’t.” – highlighted the fact that although much has changed since BBB began serving the consumers and businesses of northern Colorado and Wyoming, their commitment to fostering honesty and integrity within the marketplace has remained constant – and will continue for the next 40-plus years.
