Protecting Coloradans’ health (and wallets)
COLORADO HOSPITAL ASSOCIATION
RESULTS
Helped Coloradans make better health choices
By clarifying the differences between points of care, citizens learned where they should go for treatment before they need it.
News coverage ensued and ensued
The campaign caught the eye of local news outlets and industry organizations, winning the CHA unexpected publicity.
Addressed a pressing social (and economic) need
Bad healthcare decisions are as expensive as they are common. Every Coloradan who makes better choices about where to go could save thousands.
THE STORY
The Colorado Hospital Association knew Coloradans often don’t know where to seek medical help. Emergency room? Urgent care? Primary care doctor? Unfortunately, making the wrong choice can lead to inadequate care – and unnecessarily huge bills.
The out-of-home campaign, “Where for care?” preemptively educated Coloradans all along the Front Range and in rural communities. By clarifying the differences between points of care, the campaign engaged citizens in their health before they face a problem. Striking visuals and accessible messaging conveyed the education CHA sought, even to people who only gave the ads a passing glance. An informative landing page and educational materials provided even more impact.
